Juneteenth Freedom & Familia Rodeo & Music Festival

An annual celebration of unity, culture, and empowerment for all.

📅 June 19, 2026
📍 San Bernardino County Fairgrounds

What Is JFF Rodeo Fest?

The Juneteenth Freedom & Familia Rodeo Festival (JFF Rodeo Fest) is a first-of-its-kind cultural rodeo festival honoring Juneteenth, Black & Latino heritage, and Western cowboy culture.

This annual event brings together rodeo, music, food, family, and community empowerment — reconnecting the past while building opportunity for the future.

What to Expect

Professional rodeo events
Live music & cultural performances
Chili competition
Margarita competition (judged-only sampling)
Western fashion show
Petting zoo & family activities
Vendors, food trucks & cultural exhibits

Why It Matters

Juneteenth represents freedom. Familia represents unity. Rodeo represents grit, discipline, and legacy.

JFF Rodeo Fest exists to honor history, uplift youth, and give the High Desert a new annual tradition rooted in real culture.

Families enjoying diverse food stalls with colorful decorations.

Families enjoying diverse food stalls with colorful decorations.

Live band playing soulful music on an outdoor stage with festival crowd.

Live band playing soulful music on an outdoor stage with festival crowd.

Cowboy riding a bucking bronco at the rodeo under a bright blue sky.

Cowboy riding a bucking bronco at the rodeo under a bright blue sky.

Food & Family

Delicious food celebrating cultural flavors and community spirit.

Feel the rhythm of Black and Latino heritage through music.

Thrilling rodeo events showcasing skill and tradition.

Live Music

Rodeo Action

Gallery Highlights

Snapshots capturing the spirit of jff rodeo fest.

A vibrant crowd cheering during a rodeo bull riding event at jff rodeo fest.

A vibrant crowd cheering during a rodeo bull riding event at jff rodeo fest.

Children laughing and playing near colorful festival booths celebrating black and Latino heritage.

Children laughing and playing near colorful festival booths celebrating black and Latino heritage.

A soulful musician playing guitar on stage as the sun sets behind the rodeo arena.

A soulful musician playing guitar on stage as the sun sets behind the rodeo arena.

Close-up of a cowboy’s hands gripping reins, showcasing traditional western gear.

Close-up of a cowboy’s hands gripping reins, showcasing traditional western gear.

Families gathered around picnic tables enjoying food and conversation under festival tents.

Families gathered around picnic tables enjoying food and conversation under festival tents.

A group of dancers in colorful attire performing a cultural dance celebrating Juneteenth.

A group of dancers in colorful attire performing a cultural dance celebrating Juneteenth.